Mobile game portal Joyme gets $21.5M from BlueRun & Fosun

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Joyme.com, a Beijing-based mobile game portal operator, reportedly received 130 million yuan ($21.5 million) in its second round of institutional funding.

This round came from Fosun Group’s venture capital arm, Fosun Venture Capital Investment, and saw participation from existing investor BlueRun Ventures. The company has received several million U.S. dollars from BlueRun Ventures in 2011.

The capital will be invested in team expansion, content, and branding, according to Chen Yang, founder of the company. He added that Joyme will release a new development strategy in March this year, aiming to provide comprehensive service to players, developers, and distribution platforms.

Founded in 2011, Joyme is a gaming community that provides products such as game guides, gaming information, and mobile apps. The company is now run by a 100-plus member team headed by Chen Yang, former lead producer of EA China.

Fosun has previously invested in Perfect World and LineKong, while BlueRun’s portfolio includes Waze, Ganji, and Meilishuo.

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