Next Car Game makes $1 million in a week on Steam Early Access

Finishing games isn’t cool. You know what’s cool? Not finishing games.

Developer Bugbear Entertainment made over $1 million in a week by releasing its unfinished racing title Next Car Game on Steam’s Early Access platform. The racer is available now for $30 in a testing phase. Early Access is a portal on Steam’s online store that enables developers to release games before they finish them.