Disclaimer: The organizers of Power of Play paid my way to Seattle, where I moderated a talk. Our coverage remains objective.
In ilovebees, 42 Entertainment made 50,000 pay phones ring at once. Players recorded the calls and put together an hours-long broadcast on the Covenant invasion in Halo 2.
Elan Lee wants to remake entertainment by blending the interactivity of games and the passive viewing experience of TV. And he’ll get that chance by creating new interactive shows on Microsoft’s Xbox Live online entertainment platform on the Xbox One video game console.
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