Free apps have been around ever since Apple launched the first mobile app store that mattered back in 2008. But there were plenty of paid apps too, including a $.99 farting app that pulled in $30,000 in a single day. In 2013, however, freemium clearly became pretty much the only model that matters.
And it’s the model that drove the most success for the top-grossing apps of the year, Candy Crush Saga and Clash of Clans.
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