Everyplay Replay game-recording service driving user acquisition on mobile

Mobile gamers love sharing gameplay videos, and one of the leaders in enabling in-game recording on mobile revealed that its service is driving growth for games that use its service.

Applifier, a firm that helps game studios acquire users and generate revenue, revealed that its Everyplay Replay service is driving 7.5 percent of the new installations in mobile indie games that use it. Everyplay Replay enables gamers to record play sessions and share the replays with friends on social networks and video sites.