Hiroshi Yamauchi, former CEO of Nintendo. Categories Posted inin Business Death of a video game pioneer: Former Nintendo president Hiroshi Yamauchi dies at age 85 Posted byby Dean Takahashi September 19, 2013 Updated June 18, 2025 2 min Share this article twitter facebook linkedin bluesky Updated at 9:47 a.m. Pacific with quote from Nintendo CEO and president Satoru Iwata. Hiroshi Yamauchi, the shrewd Japanese businessman who moved Nintendo into the video game business and made it a world leader, has died. He was 85. Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium membership perks. Join Now Already a member? Sign in