League of Legends jumps the shark as it ties up with American Express

Riot Games and American Express will offer a line of prepaid debit cards for League of Legends fans. Does this mean that the popular online game has jumped the shark?

That’s a funny notion, but it’s a serious question. Many games seem like fads, and the point when they get their highest level of popularity in the zeitgeist can also be the point when they trigger a backlash that leads to a decline in popularity. By tying up with American Express in a sponsorship deal, Riot Games has gone mainstream. Riot’s five-on-five multiplayer fantasy battle arena game has 32 million monthy users, and they just might like the idea of having a League of Legends prepaid card.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.