Bundle Dragon brings the pay-what-you-want model to everyone

If you bought Radiohead’s 2007 album In Rainbows or have ever snapped up one of the various game, music, or e-book packages over at Humble Bundle, you’ve participated in the pay-what-you-want sales model. And even if you’ve done neither of those things, it’s pretty self-explanatory: Content owners offer goods and let buyers decide how much they want to pay for them.

Re:discover, creator of the open music platform Loudr, developed Bundle Dragon for its Game Music Bundle marketplace and liked it so much that the San Francisco-based label went ahead and made it available to anyone who wants to use it. The service launched last week and will allow content owners to package up their various media using a simple and elegant online toolkit and let customers name their price.