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A insider’s photo tour of the Toys for Bob game studio, where Skylanders are born (photo gallery)

  • Posted byby Dean Takahashi
  • Updated
  • 1 min

In a business park full of aircraft hangar-style buildings in Novato, Calif., you’ll find the headquarters of Toys for Bob, creators of the Skylanders franchise. With 40 million toys sold and lots of video games to go with them, Skylanders are the big entertainment hit for kids. To keep that going, Toys for Bob has new toys and  a new game coming with Skylanders Giants.

We took a tour of Toys for Bob, which is decked out in a Tiki theme. Here’s an insider’s view of the place where people are paid to come up with zany and silly toys.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat at VentureBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.