The release of Grand Theft Auto VI is shaping up to be a bonanza for gaming content creators — and some creators are already getting in on the action through dedicated streams and up-front time and money investments in GTA-related content opportunities.
In 2024 and 2025, Grand Theft Auto V was one of the most-streamed games on Twitch across 2024 and 2025, topping the platform’s charts in 2024 with well over one billion hours watched. With the November 19 console release of Grand Theft Auto VI coming in just under a month, GTA is poised to dominate the livestreaming airwaves again in 2026 and 2027, making it imperative for content creators to get in on the action early and in unique ways.
To celebrate the upcoming release of GTA VI, creator Andre “Typical Gamer” Rebelo kicked off a beginning-to-end playthrough of the story of GTA V last month. Although he now operates as a variety streamer with a particular hand in Fortnite through his development studio JOGO Studios, Rebelo cut his teeth as a GTA creator and framed his GTA streams over the past month as a return to his roots.
“Every day for a month before GTA V’s release, I would release a 10-minute news video taking the information that was presented on news website and turning it into a video format, which was pretty different at the time,” Rebelo said in an interview with GamesBeat. “I released one video, it did pretty good — it got like 20,000 videos in a day. I was like, ‘I’m going to release a video very single day for the month before the release and see how it does,’ and it went 20,000, then 40,000, then 80,000, then 160,000.”
Rebelo said his GTA V streams last month were a success, with some of them reaching over 25,000 concurrent viewers. The push played well enough with fans that Rebelo decided to continue the fun with a full playthrough of Grand Theft Auto: San Andreas earlier this month.
“That was my core game growing up; I think I was 12. I probably shouldn’t have been playing it, but it left a lasting impact on me,” Rebelo said. “To go back with the remastered version, or the definitive edition, if you will, has been real nostalgia.”
To get even closer to the excitement surrounding GTA VI, some creators are placing themselves front and center in Miami, which Rockstar Games has all but taken over for the game’s marketing push, which has included a massive “Welcome to Vice City” sign above the Miami Heat’s Kaseya Center arena and an activation that saw real-life versions of cars from the game drive around the city to promote GTA VI. It’s rumored that Rockstar will be hosting creators for a variety of in-person parties and activations in the lead-up to the launch of GTA VI, although the company has not yet revealed more details about these plans.
To mark the launch of GTA VI next month, the creator collective Vanoss Crew plans to rent out a mansion in Miami, with members of the collective including (but not limited to) Evan “Vanoss” Fong, Brian “Terroriser” Hanby, and David “Daithi De Nogla” Nagle flying in for two weeks of collaborative, real-life content creation — a relatively rare occasion for the crew, whose antics usually take place online.
“We have a good relationship with the guys from Rockstar, and they’ve already kind of asked,” Hanby said in an interview with GamesBeat. “They know about the event that we’re doing, and they were messaging me the other day, just trying to get names of who’s going to be at the event.”
Hanby said that the upcoming Miami mansion represented Vanoss Crew’s largest up-front investment in a real-life content plan yet — but that he and other members of the collective were confident in the investment because of the because of the sheer amount of excitement surrounding GTA VI, as well as Vanoss Crew’s close association with the game. The game is pre-selling for a relatively steep $80 price tag, and Hanby said his crew hopes to provide a window into GTA VI for gamers who aren’t immediately able to afford the title.
“When a lot of people think of GTA V, they think of the Vanoss Crew side by side with that,” Hanby said. “So, there are a lot of people who maybe won’t be able to get GTA VI on launch, but want to see people play it.”
Rebelo and Hanby’s plans show how creators are getting in on the GTA hype both online and in Miami, but they are far from the only creators to be preparing for the launch of GTA VI with both dedicated content plans and up-front investments. Creators are stepping up their activity in GTA V roleplaying servers like NoPixel, creating dedicated YouTube channels to analyze and share GTA news, and generally clearing out their content schedules to be prepared to move nimbly once the game drops on November 19.
“It’s almost like a lottery ticket situation, where creators from a lot of different verticals can throw their hat in the ring and be seen and heard across broader communities and audiences that haven’t recognized them before,” said Justin Miclat, the chief growth officer of the talent management firm Click Media, in an interview with GamesBeat. “It’s critically important to be part of that initial moment early, so it is that much easier to expand upon that when GTA VI RP goes live.”
The GTA VI release represents an opportunity for both creators who are leaning into the launch with custom events and experiences and creators who plan to take a more casual approach from their home setups, per Miclat.
“Truly, the only wrong approach will be not having a POV and content served up for audiences,” he said. “The best creators will not only participate, but have the ability to really accelerate their growth through the game.”