Toca Boca, Spin Master’s Sweden-based digital games studio, and MINISO are bringing the world of Toca Boca World from the screen and into fans’ hands with the launch of an exclusive lifestyle collection, available August 3 in 350+ MINISO stores across the U.S.
According to a press release, the set is “inspired by the creativity, self-expression, and storytelling that have made Toca Boca World a global favorite.” The collection features more than 35+ exclusive items subject to store availability, including plush, blind boxes, keychains, tech accessories and stationery ranging in price from $3.99 to $24.99.
“Toca Boca World has built a global community of close to 60 million players, inspiring them to use their imaginations to create characters, design dream spaces and tell stories that are uniquely their own,” said Maryellen Zarakas, SVP, global consumer products and franchise development at Spin Master, in a press release. “Our first-ever collaboration with MINISO gives tweens a way to showcase their individuality, creativity and personal style in the real world.”
Zarakas continued, “One of my favorite items in the collection is the Crumpet Series vinyl-face plush keyring. Crumpets are some of the most beloved characters in Toca Boca World, and these collectible plush keyrings capture the quirky personality and charm that have made them fan favorites. Paired with an exclusive digital surprise, they create a meaningful connection between imaginative play in Toca Boca World and the real world, while also reflecting the collectible, discovery-driven experience that resonates with MINISO shoppers.”
Beyond the physical collection, select products also feature exclusive Clue Cards that unlock digital items within the Toca Boca World app. Players can also collect five free MINISO-themed Post Office Gifts in the app wrapped in exclusive MINISO gift wrap. Available for a limited time from August 7–21, these special in-app rewards extend the excitement beyond the store shelves and into the world of Toca Boca.