AdInMo is looking to evolve from an in-game advertising company into a full-service mobile game monetization platform — and leaning into agentic AI to accomplish the task.
As of today, October 23, AdInMo has announced that it is opening up its hybrid monetization technology to all mobile developers in a new software-as-a-service model. Previously, the company’s primary focus was intrinsic in-game ads, working with brands and mobile game developers to place ads inside game environments and gleaning a share of the resulting revenue.
Now, AdInMo is using its considerable collection of player data to inform an agentic AI tool that is intended to optimize players’ lifetime value by predicting and implementing the advertising and in-game purchase activations that are most relevant to a player at any given time, with a starting price of $999 per month for the service.
“We’re the first monetization company to apply AI to the intrinsic monetization experience, and we’re using real player data across that whole life cycle at a scale that nobody else has ever done before,” said AdInMo CEO Kristan Rivers in an interview with GamesBeat. “Just in the last 12 months, we’ve seen hundreds of billions of unique players across billions of game sessions, and that allowed us to train our backend AI engines.”
With today’s announcement, AdInMo is the latest company in both gaming and the wider media world to take advantage of growing interest in agentic AI, which has become a buzzword du jour amid the wider rise of AI technology over the past year. As of last month, as many as 90 percent of businesses are actively considering using AI agents, according to a recent study by the cloud API and AI tech company Kong Inc.
“Every game studio is using AI; if they’re not, then they’re going out of business,” Rivers said. “That’s for everything from procedural content generation, to play matchmaking, to NPC behaviors.”
Thus far, AdInMo’s agentic AI tools have been used by studios such as Noxgames, with the game developer achieving player lifetime value increases of over 25 percent and a 17 percent increase in 90-day player retention, according to figures shared by Noxgames game producer David Vykopal.
“AdInMo’s IAPBoost displays IAP offers to players within a game level, at the time they are most likely to purchase — the very moment they need a health boost or equipment upgrade,” Vykopal said in a statement.
For AdInMo and other companies looking to support mobile game development with artificial intelligence tools, AI does not represent a fundamental shift from the optimization and A/B testing mobile developers have previously used to find advertising and in-app purchase opportunities. The promise of AI is that it helps speed up this experimentation process, saving developers time and money as they hone their monetization strategies.
“I think there are several angles to it; one is just prototyping faster,” said Andrey Kazakov, CEO of the mobile marketing analytics platform Adjust, which has recently rolled out AI tools including a “Growth Copilot” that can answer users’ questions about app performance in real time. ” And if there is a need to create a game in an adjacent vertical that could command different monetization, advertisers can test that way faster than before.”