Accord uses AI to analyze community feedback. Source: Accord
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Accord launches AI community feedback analyst for games

Accord, the AI community feedback analyst for games, has officially launched.

Founded in London by Rachit Moti, Chris Illuk, and Matt Jones—the team behind Layer Licensing, the IP marketplace adopted by over 1,400 developers and publishers—Accord’s mission is to give studios clear, actionable insights into the “why” behind player behaviour by analyzing millions of messages from Discord, Reddit, forums, and more.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.