Felicity, an AI-enabled game-tech company, said it is expanding to Singapore with
Felicity Labs Pte.
The Indian company will focus on upcoming acquisitions and operations in the region with an aim to target two times growth by March 2026.
With the Singapore entity established as its new Southeast Asia (SEA) headquarters, Felicity is poised to double its scale in the region through expanded studio partnerships and targeted growth initiatives.
The new entity will play a pivotal role in increasing the regional user base to over two million, with a strategic focus on high-growth markets such as Vietnam and Thailand.
This regional structure strengthens Felicity’s access to one of the world’s fastest-growing game development ecosystems, enabling deeper collaboration with developers and creators. It also positions the company to better serve a rapidly diversifying user base, supporting its broader goal of achieving two times global growth.
Felicity is a game publisher acquiring or co-developing titles and scaling them through a proprietary AI-driven tech stack. Felicity combines proprietary SDKs, generative AI stacks, and a global team to power a new era of “forever games” with strong retention and monetization.
“We co-develop, test, and scale games with indie studios, and once we acquire a title, apply our AI-first growth stack to deliver results. In 2.5 years, we’ve scaled two titles to $3 million ARR, including a Top-50 U.S. Solitaire” title, said Anurag Choudhary, CEO of Felicity, in a message to GamesBeat.
Felicity will also invest $1 million over the next 12–18 months towards building a robust
leadership team, expanding its talent pool, and deepening market penetration across APAC.
With presence in India, Türkiye, and now Singapore, the company aims to further acquire IP’s, expand talent and player base in new geographies with senior strategic leads focused on product innovation and cross-border partnerships, as well as the formation of a regional developer network.
Felicity has successfully raised a total of $3.7 million across two funding rounds, marking a
strong start to its global journey. The company secured $700,000 in its pre-seed round from DeVC, Swiggy founders, Kunal Shah, and other marquee angels.
Building on this early momentum, Felicity recently closed a $3 million seed round led by 3one4 Capital, MIXI Global, and T-Accelerate Capital.
Choudary said in a statement, “APAC is home to 1.5 billion gamers and a $70 billion market becoming one of the fastest growing regions globally. and we see this as a pivotal opportunity to build the future of gaming in the region. This expansion with Singapore, will strengthen our ability to engage with local talent, partners, and communities in a region that has immense potential and is at the forefront of gaming innovation.”
Felicity said it already has more than one million players for its games in the U.S. and its Solitaire features among the Top 50 Solitaires in U.S. Those games already popular in the U.S. drive approximately 85% revenue for Felicity.
With this success, in a developed gaming market, Felicity is now looking to expand its player base and growth across the world including a focused approach for the Southeast Asia market. The company has hired some of the best industry experts globally like Ilker Yoldas from Turkey, who is vice president for product at Felicity.
In a message to GamesBeat, Choudhary said, “After leading growth at high-growth startups like Snapdeal and Swiggy, and building my own short-video startup, I learned a hard truth — in some industries, monetization is murky. I wanted my next venture in a space with clear economics and global tailwinds.”
He added, “At India GDC, I discovered India’s 30,000+ game developers — a vast creative community, though not all attend the conference — brimming with talent yet blocked by one choke point: distribution. In gaming, only 0.2% of titles ever cross $1 million/month. Markets like Turkey, Israel, and Vietnam have emerged as global gaming powerhouses; with Felicity, I want India to join their ranks.”
Felicity has raised $3.7 million across two rounds: $700,000 pre-seed and $3 million seed. The seed was led by 3one4 Capital, with participation from T-Accelerate Capital (Singapore), MIXI Global Investments (Tokyo), and reinvestment from pre-seed backers DeVC and Visceral Capital.
The company is headquartered in Bangalore, India, with a subsidiary in Singapore (Felicity Labs Pte Ltd.), and operational hubs across Türkiye and Europe, and a globally distributed team working across multiple time zones.
Felicity’s growth engine runs on two main pillars: Proprietary SDKs for rapid multi-platform distribution, monetisation optimisation, and precise player segmentation. And it has generative AI systems that power dynamic content generation, real-time user segmentation, automated A/B testing pipelines, live-ops automation, and personalized player experiences. This infrastructure allows us to A/B test at speed, tailor experiences to different geographies, and run evergreen titles with high retention and lifetime value.
Felicity has acquired five game IPs across casual and evergreen genres. Examples include Nova Solitaire, and Spot It – Hidden Object – all scaled past one million downloads with AI-led optimiszation and SDK-backed distribution.