Aethir worked with SuperScale to test how decentralized cloud infrastructure can reduce user acquisition costs.
Aethir worked with SuperScale to test how decentralized cloud infrastructure can reduce user acquisition costs.
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Aethir drives stronger gaming user acquisition for SuperScale

  • Posted byby Dean Takahashi
  • Updated
  • 4 min

In a partnership with SuperScale, Aethir argued that it drives stronger user acquisition for game companies.

Aethir’s decentralized cloud gaming infrastructure empowers gaming studios with alternative publishing solutions that allow them to avoid using commercial app stores that charge hefty service fees. Aethir operates decentralized GPU cloud infrastructure, obtaining GPUs that are underutilized in exchange for Web3 tokens that compensate the companies with the extra GPUs.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.