CTA expects tech sales to grow in the U.S. in 2025.
CTA expects tech sales to grow in the U.S. in 2025.
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Tech trends at CES 2025 favor growth, so long as trade war doesn’t start | CTA

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

The tech market in the U.S. is expected to grow a few percent in 2025 to $537 billion, so long as there isn’t a trade war triggered by promised tariffs from president elect Donald Trump, according to the Consumer Technology Association, the group that puts on CES.

That’s one of the predictions made today about tech trends at the opening session of CES 2025, the big tech trade show in Las Vegas this week. AI could drive that growth, as 93% of U.S. adults are familiar with generative AI. And 61% of U.S. adults have used an AI tool that worked.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.