L’Oréal Cell BioPrint in a store.
L’Oréal Cell BioPrint in a store.
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L’Oreal Cell BioPrint analyzes your skin in five minutes

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

L’Oréal Groupe announced at CES 2025 the L’Oréal Cell BioPrint, a hardware device that provides customized skin analysis in just five minutes at the beauty counter.

This isn’t surface-level: this device will utilize cutting-edge proteomics science to understand your skin’s unique biology. L’Oréal calls it a revolution in consumer skin intelligence rooted in the field of longevity science. The company made the announcement at CES 2025, the big tech trade show in Las Vegas this week. L’Oréal has been a regular at the event in recent years as the worlds of beauty and tech collide.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.