Muus Collective announced today that its Bellemint fashion styling mobile game is going into soft launch today in the U.S. The game is launching as part of a partnership with Revolve Group and Griffin Gaming Partners.
Los Angeles-based Muus Collective built the game in collaboration with fashion retailer Revolve. It offers a game-forward mobile styling platform with a seamless e-commerce tie-in. Stylists can virtually shop and style the latest collections on Revolve from popular brands, get inspiration for their IRL wardrobes, and shop their favorites from revolve.com with the tap of a button.
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GamesBeat