Bellemint is the new fashion game from Muus Collective.
Bellemint is the new fashion game from Muus Collective.
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Muus Collective soft launches Bellemint mobile fashion game

  • Posted byby Dean Takahashi
  • Updated
  • 5 min

Muus Collective announced today that its Bellemint fashion styling mobile game is going into soft launch today in the U.S. The game is launching as part of a partnership with Revolve Group and Griffin Gaming Partners.

Los Angeles-based Muus Collective built the game in collaboration with fashion retailer Revolve. It offers a game-forward mobile styling platform with a seamless e-commerce tie-in. Stylists can virtually shop and style the latest collections on Revolve from popular brands, get inspiration for their IRL wardrobes, and shop their favorites from revolve.com with the tap of a button.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.