Precise TV and Giraffe Insights published their latest survey on Gen Alpha's media consumption habits including gaming
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Gaming competes with YouTube for Gen Alpha’s attention, ad recall | Precise TV

  • Posted byby Jordan Fragen
  • Updated
  • 2 min

Gaming is the third most popular media platform among Gen Alpha according to a new study from Precise TV and Giraffe Insights. According to their latest survey of 3,000 U.S. kids ages two to 12 and their parents, gaming only follows YouTube and VOD streaming apps in use.

Six in ten Gen Alpha consumers play mobile or tablet games according to Precise TV.

Per the firm’s Precise Advertiser Report: Kids (PARK), 91% of kids said they played games. Mobile gaming (59%) was the most popular platform, followed by consoles (44%) and PC (25%).

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