Snapchat announced a partnership with Blueberry, a digital fashion brand.
Snapchat announced a partnership with Blueberry, a digital fashion brand.
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Blueberry joins Snapchat’s Bitmoji Avatar marketplace

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Snapchat announced a partnership with Blueberry, a digital fashion brand, to bring exclusive styles to Snapchat’s Bitmoji Fashion Marketplace.

Blueberry (formerly House of Blueberry) is joining Snapchat’s Bitmoji platform to offer Snapchat users a range of unique digital outfits for their personalized Bitmoji avatars. This collaboration marks Blueberry’s third platform integration in the past two years, demonstrating the brand’s commitment to expanding its digital fashion reach.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.