Samsung Ads said gamers watch more streaming TV than non-gamers.
Samsung Ads said gamers watch more streaming TV than non-gamers.
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Gamers spend 25% more time watching streaming TV than non-gamers | Samsung Ads

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Gamers spend 25% more time watching streaming TV than non-gamers do, according to a new report from Samsung Ads.

The study, unveiled at IAB PlayFronts, found that gamers are open to ads and are constantly transitioning between playing games and watching streaming entertainment.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.