Macy's is headed into the metaverse for fashion.
Macy's is headed into the metaverse for fashion.
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Macy’s goes for the fashion metaverse with Mstylelab

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Macy’s is blending the physical and digital realms with a fashion platform called Mstylelab.

The big New York-based retailer introduced Mstylelab as an innovative engagement platform that merges the physical and digital worlds to create cutting-edge fashion experiences. It’s dipping its toe in the metaverse.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.