Macy's is headed into the metaverse for fashion.

Macy’s goes for the fashion metaverse with Mstylelab

Macy’s is blending the physical and digital realms with a fashion platform called Mstylelab.

The big New York-based retailer introduced Mstylelab as an innovative engagement platform that merges the physical and digital worlds to create cutting-edge fashion experiences. It’s dipping its toe in the metaverse.

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