Mercedes-Benz is building digital twins of its factories with Nvidia Omniverse.
Mercedes-Benz is building digital twins of its factories with Nvidia Omniverse.
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Nvidia teams with Mercedes-Benz to design digital twins for real-life factories

  • Posted byby Dean Takahashi
  • Updated
  • 6 min

Mercedes-Benz said it will create digital twins for its real-life factories as part of a partnership with Nvidia to make manufacturing more efficient.

Using Nvidia’s Omniverse platform, the car maker will create virtual, metaverse-like representations of its car factories before it builds them in real life. Such “digital twins” can save on costs, enable companies to test ideas and then revise them, and collect real-life data that can inform future designs, said Jörg Burzer, member of the board of the Mercedes-Benz Group, in a press briefing.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.