AWE founder Ori Inbar at AWE USA in Santa Clara, California.
AWE founder Ori Inbar at AWE USA in Santa Clara, California.
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Apple casts big shadow over the XR industry | The DeanBeat

During the Augmented World Expo this week, the crowds were back at one of the big Silicon Valley events where the cognoscenti of the metaverse, gaming and XR industries gather each year. They talked about the openness of their platforms and their hopes for shared prosperity in the future.

Thousands of people crowded the more than 3,000 booths at the event that signaled that the $38 billion XR industry (per Artillery Intelligence) is back on its feet after years of bumpy growth and naysayers who said it would never reach the mass market.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.