Swaarm is rolling out its Advanced Privacy Suite for user acquisition.
Swaarm is rolling out its Advanced Privacy Suite for user acquisition.
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Swaarm launches advanced privacy suite for user acquisition

  • Posted byby Dean Takahashi
  • Updated
  • 7 min

If you’ve watched mobile gaming in the past couple of years, you’ll have noticed that privacy and targeted advertising don’t go well together. But Swaarm is moving on to its second generation of user acquisition technology — the Swaarm Advanced Privacy Suite (APS) — with a focus on privacy.

Normally, the more you know about an individual, the better you can target ads at them. But Berlin-based Swaarm foresaw what would happen when Apple proposed privacy restrictions for third-party ads in mid-2020 and then implemented the change in the spring of 2021.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.