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Ubisoft beefs up ties to Tencent through sale of Guillemot Brothers Ltd. stake

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Ubisoft and its founding Guillemot family strengthened ties to Tencent through the sale of a minority passive stake in Guillemot Brothers Ltd. to the Chinese company. Tencent is buying the stake for $297.2 million.

Paris-based Ubisoft, which has a staff of 21,000 people, said the deal will be to the benefit of its long-term stability and development. Ubisoft said its governance is unchanged and the Guillemot family remains exclusive control of Guillemot Brothers Ltd., which owns a large stake in Ubisoft.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.