Irreverent Labs is a new game studio in Seattle.
Irreverent Labs is a new game studio in Seattle.
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Rahul Sood returns to gaming with $5M raise for Irreverent Labs

  • Posted byby Dean Takahashi
  • Updated
  • 4 min

Gaming veteran Rahul Sood is returning with a new startup today dubbed Irreverent Labs, which has raised $5 million to build games with AI characters.

The Seattle-based company is working on an accessible “play-to-earn” game with a veteran gaming team and artificially intelligent characters living on the blockchain as nonfungible tokens (NFTs).

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.