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NFTs in games are starting to come on strong.
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The DeanBeat: Why NFT game startups will win while big publishers wait for regulation

  • Posted byby Dean Takahashi
  • Updated
  • 11 min

Just like the metaverse has captivated the imagination of the game industry, so to have nonfungible tokens (NFTs). But while the metaverse has been dismissed as science fiction hype, NFTs have stirred even more haters.

But after listening to a lot of talks at our GamesBeat Summit Next online event this week, I’m convinced that the startups are going to win the NFT gaming market as it moves toward mass adoption. I’ll back up my argument, but first I have some explaining to do because some very big gaming companies are turning like battleships into the NFT market.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.