How an influencer campaign drove 42% lower cost per conversion

This article is part of a Gaming Insights series paid for by Facebook.

When Wildlife Studios, one of the largest mobile gaming companies in the world, was ready to capture a new international audience for one of their largest games, “Zooba: Battle Royale,” they looked toward Pacific America — and specifically, Thailand. Thailand is a key country for growth, especially for multiplayer online battle arena (MOBA) games, and an area where influencer marketing can be particularly powerful.