The early decision that helped Adjust go from startup to global success

The second day of GamesBeat Summit 2021 offered attendees a look at companies that skyrocket from startup to big success, and how they faced the challenges and opportunities of rapid expansion, on the panel “Scaling the right way: When a startup is no longer a startup.”

Katie Jansen, CMO at AppLovin and Katie Madding, chief product officer at Adjust, spoke about their career trajectories at startups, going from early employees to company leaders, as well as the journey of the companies themselves. Jansen was AppLovin’s first hire on the marketing team about eight and a half years ago, and now leads several teams. Madding, now chief product officer at Adjust, started at the company seven years ago, and was the third employee in their San Francisco office.