When Boyd Gaming launched Stardust Social Casino recently on iOS and Android, it was one more entry in a crowded social casino game market. But the Stardust casino played a significant role in Las Vegas history, and the company is betting that allure will attract folks to the virtual casino.
The game is the beginning of a digital strategy for a brick-and-mortar gambling company that isn’t having an easy time during the pandemic. It’s been in the works for a couple of years, and so far Boyd Gaming is finding that a lot of people recognize the Stardust name, either out of a sense of nostalgia or curiosity about the casino’s famous history. It’s one more example of how games could help out companies that can’t operate in the physical realm but may be able to satisfy customers on the digital side.
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GamesBeat