PlayApartTogether is an effort by WHO and game companies.
PlayApartTogether is an effort by WHO and game companies.
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WHO and game companies launch #PlayApartTogether to promote physical distancing

  • Posted byby Dean Takahashi
  • Updated
  • 6 min

The World Health Organization (WHO) and the video game industry have teamed up on #PlayApartTogether, a promotional campaign that encourages healthy physical distancing by bringing special events, exclusives, activities, rewards, and inspiration to some of the most popular games in the world.

Some of the industry’s biggest and most powerful companies — from Activision Blizzard to Zynga — are participating, with billions of users represented

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.