After a big holiday season, the gaming industry took it easy on TV advertising in January, with an estimated total spend of a mere $6.3 million, an 87.72% drop from December. Xbox accounted for nearly half of the total outlay, followed by Namco Bandai.
GamesBeat has partnered with iSpot.tv, the always-on TV ad measurement and attribution platform, to bring you a monthly report on how gaming brands are spending. The results below are for the top five gaming-industry brands in January, ranked by estimated national TV ad spend.
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