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CTA: 70% of Americans ages 13-64 play games

An estimated 192 million U.S. consumers — or 70% of Americans ages 13 to 64 — play games, according to a new Consumer Technology Association (CTA) study.

The numbers mark a big demographic shift that has happened over the past decade, marked by the rise of smartphones and the dwindling of the population of older Americans who grew up without playing games.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.