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Super League Gaming teams up with ggCircuit to turn gaming center customers into esports fans

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Amateur esports entertainment startup Super League Gaming and ggCircuit, a cloud-based software company for gaming centers, are announcing a broad expansion of their successful existing partnership.

The Santa Monica, California-based Super League will now become the primary consumer-facing brand within ggCircuit’s software platform, ggLeap, as part of a platform update that will include features designed to further attract, engage and retain players.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.