Ninja leaves Twitch for Mixer in the first big shot of livestreaming’s content war

Microsoft just mixed up the streaming world. Tyler “Ninja” Blevins, a livestreamer whose fame rose with the explosion of Epic Games’ battle royale phenomenon Fortnite, announced today that he is leaving his Twitch channel to broadcast full-time and exclusively on Microsoft’s similar platform Mixer.

Ninja had one of the biggest channels on Twitch. His audience is so large that he could push a game into the top 10 most viewed on Amazon’s broadcasting platform almost on his own. That makes Ninja extremely valuable to brands and marketers, and in turn, that makes Ninja valuable to his host platform. That is why Ninja became the unofficial face of Twitch. He even hosted the company’s New Year’s Eve livestream party from New York City.