St. Noire is an Alexa-based murder mystery board game.

Nolan Bushnell reveals Alexa-powered murder mystery board game St. Noire

Atari cofounder Nolan Bushnell and Hollywood creative director Zai Ortiz have created an interesting first in entertainment: St. Noire, an Alexa-powered murder mystery board game.

It’s an interesting new direction for games, and it is available exclusively on Amazon for $40. X2 Games created the game to seamlessly integrate voice commands and cinematic voice performance via Amazon’s Alexa.

Bushnell and Ortiz are talking about it today on a panel moderated by Collabsco’s Val Vacante at San Diego Comic-Con: Gamifying Technology: The Future of Gaming will take place today (July 18) at 11:45 a.m. to 12:45 p.m. in Room 6BCF.

St. Noire features over a dozen voice actors and 2,500 lines of spoken dialogue, and is the world’s first fully-voice acted board game designed for Amazon Alexa.

St. Noire

Players take on the role of a hard-boiled detective to solve a murder in the mysterious small town of St. Noire.  Playing either with your friends as a team, or going solo, you will need to question a cast of colorful suspects, search for clues around town, and use all your deductive reasoning to suss out which character is lying to you.

St. Noire features multiple storylines and endings, immersive sound design, and cinematic voice performances via Amazon Alexa. To make sure no two games are alike, the identity of the killer is randomized on each playthrough, making every new game feel fresh and unpredictable. A full play-through may take 15 minutes to half-an-hour.

St. Noire will cost $40 on Amazon.

“One of the really exciting things about St. Noire for us was the idea of gamifying voice technology by
fusing cinematic storytelling with board games,” said Ortiz, in a statement. “By incorporating voice-control mechanics into the traditional tabletop format, we are transforming the board game landscape, as well as pushing the boundaries of what Smart Speaker gaming means.”

St. Noire will also debut at Comic-Con on the #IMDboat on July 20, where writer/director Kevin Smith will host a live show segment with Nolan and Zai. Coverage will be accessible by IMDb’s more than 250 million unique monthly visitors via IMDb’s website, mobile apps and social media accounts.

“We are on the cusp of the next big revolution in gaming,” said Bushnell, in a statement. “And ST. Noire is a first step into this new uncharted territory. What’s next is going to change everything.”

The game can be played by one player or more, and it is intended for ages 12 and up. Alexa’s original voice is never used in the game. Instead, the game uses immersive sound design and cinematic voice performances.

“St. Noire does a brilliant job of reinventing traditional board games through it’s thoughtful design and high production quality in every detail,” Valcante said. “Rather than having Alexa narrate the story, there are over a dozen dynamic voice actors to create an engaging immersive experience for players.”

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat at VentureBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.