Contrary to conventional wisdom, the best-selling consumer electronics products aren’t necessarily a company’s latest or highest-end products; mass-market customers often gravitate instead towards affordable models with good enough performance. That’s the reason game console makers keep last-generation models around after launching superior sequels: as long as there’s a promise of at least token continued support, “old” hardware is still viable.
Yesterday, Sony officially embraced that strategy for its 2.5-year-old virtual reality headset PlayStation VR, and in so doing may have saved a great device from an unnecessarily early death. PSVR has spent almost half of its relatively short life clouded by premature discussions of a sequel, and it’s clear that many potential PSVR customers considered the investment a leap of faith — particularly at the tail end of the PlayStation 4’s life cycle.
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