Mobile hit Clash of Clans.
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Sensor Tower: Clash of Clan’s battle pass debut boosts revenue 145%

  • Posted byby Mike Minotti
  • Updated
  • 1 min

Do you wonder why battle passes are the new hotness in gaming monetization? Clash of Clans, which has been a hit since 2012, was able to make $27 million during the week it debuted its Gold Pass, according to market analyst Sensor Tower. That was up 145% over the previous week.

That is a week-over-week increase of about 2.5 times for the mobile free-to-play game. During the first week of Gold Pass, players spent about $3.9 million a day.

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Written by

Mike Minotti

Mike Minotti has been with GamesBeat since 2012, starting as an intern. Based near Youngstown, Ohio, he now manages GamesBeat's editorial team. He's also a prolific podcaster, appearing on multiple shows covering the gaming industry.