Immortals branded shoes from K-Swiss
Immortals branded shoes from K-Swiss
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K-Swiss launches Immortals esports lifestyle sneaker

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

The age of the esports lifestyle brand has arrived. K-Swiss is launching its Immortals Icon sneaker today, tapping into the popularity of the Immortals esports organization.

This is one of the multiple ways that esports will grow its monetization and eventually become a $1.7 billion business worldwide by 2021, according to market researcher Newzoo.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.