Apple App Store Search after 2 years: Evolutionary or revolutionary?

When someone needs to find an app, how do they look for it? The most likely answer is that they will search for it. According to Sensor Tower, 56 percent of game app install are driven by search. And when it comes to non-game apps, that figure rises by a further 13 percent to 69 percent of installs.

This has helped turn App Store Search advertising into big businesses for both advertisers and platform holders. Bernstein analyst Toni Sacconaghi has predicted that Apple’s search advertising business could generate $2 billion in revenue in 2020, following the news that it had already generated $500 million this year alone.