In the last 30 days, Sony-owned PlayStation edged its lead with a third of all industry TV ad impressions, while Nintendo extended its market share at second place, Xbox fell from third to fourth, and chart newcomer Riot Games joined at No. 5.
GamesBeat has partnered with iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs, to bring you a monthly report on TV advertising by the gaming industry. These are the ads, and by extension the games, that game makers are putting major muscle behind.
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