The first Icons Pack from the Unity Icons Collective.

Unity Icon Collective gives indie devs access to triple-A game art

Unity Technologies is unveiling the Unity Icon Collective, a team of game developers who will create high-quality art for the Unity Asset Store that developers can use in their own games. The team will focus on creating triple-A imagery, or art for the best PC and console games.

The move is Unity’s attempt to move further up the food chain, from its roots in mobile games to the highest echelons of games, which is owned by rivals such as Epic Games Unreal Engine or in-house game engines like Electronic Arts’ Frostbite. It’s all part of Unity’s mission of democratizing game development. The first Icon Pack will be in the store on December 13.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.