IP owners are too careful, and it’s stifling creativity in games

Popular books, hit films and TV series, characters from graphic novels, and even toys can all be translated into the digital space, allowing fans to immerse themselves in their favorite fictional worlds — and adding new income streams and brand extensions for the intellectual property (IP) holder. This increases the possibility of bringing in whole new audiences, or just maintaining engagement with their existing ones.

If you own this kind of IP, then allowing someone to create a game based around it can certainly deliver financial results — at least in the short-term. This can be true from the biggest blockbuster to the smallest mobile game.