Where’s the next Pokémon Go? Here’s what’s holding augmented reality back

For most people, augmented reality became real with the explosion of Pokémon Go. People who hadn’t taken a leisurely walk outside in years were walking around the streets bumping into new friends (and sign posts) while collecting cute animated characters that appeared on the sidewalk. For millions of people, the experience opened a new layer of science fiction, where they could interact with fantasy. The promise of augmented reality, at its best, is a new category of creativity.

That was two years ago. Given Pokémon Go’s popularity, why haven’t any other augmented reality experiences grown to similarly massive levels?