How do developers hook U.S. mobile gamers? Achievements and progress tracking

When designing or localizing your mobile game for international release, it is critical to examine whether or not it’s a good fit for what people in local markets want to play on their mobile devices.

As we’ve seen with megahits like Japan’s Monster Strike, what achieves overwhelming success in one country might falter when released in another — simply because it’s offering an experience that doesn’t resonate with what the new audience is looking for.