Niantic has acquired the Evertoon team.
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Pokémon Go creator Niantic acquires social mechanics startup Evertoon

  • Posted byby Dean Takahashi
  • Updated
  • 1 min

Pokémon Go creator Niantic Labs has acquired a startup called Evertoon, which is exploring ways to add “social mechanics to digital products.”

CEO Niantic John Hanke said in a blog post that the company will tap Evertoon’s experience in social systems that will benefit Niantic’s entire community.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.