PlayStation extends its reign as the gaming brand with the most-seen TV ads

The Nintendo Switch might have outsold the PlayStation 4 in September, but it’s Sony video game console that’s ruling the TV screen, leading in ad impressions month after month.

GamesBeat has partnered with iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs, to bring you a monthly report on the TV ad impressions generated by the gaming industry’s biggest campaigns. These are the ads, and by extension the games, that game makers are putting major muscle behind.