Zynga has added new Ferrari models to CSR2 in honor of the car maker's 70th anniversary.
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Zynga launches partnership with Ferrari in CSR2 mobile game

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Zynga is partnering with Ferrari in a marketing deal to celebrate the 70th anniversary of the car company through a new line-up of vehicles in Zynga’s CSR Racing 2 mobile game.

Starting today, players can get behind the virtual wheel of a special 70th anniversary Ferrari 488 GTB, one of the six tailor-made Ferraris coming to CSR2, where players already own more than 12 million Ferarris and have driven them more than 75,000 miles in 56 million faces. . This is the kind of ongoing event is the sort that could draw lapsed players back into game, which is good for both engagement and monetization.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.