How TreasureHunt found mobile gaming gold with research and optimization

The mobile game market is more competitive than ever — an average of 792 games are submitted to the iTunes App Store each day. Mobile game makers need a plan stronger than “hope.” At TreasureHunt, our Berlin-based interactive entertainment company, we focused heavily on pre-production surveys, integrated marketing with production from the get-go, and optimized slowly to find the sweet spot for our new game Pet Paradise, a bubble shooter mobile game featuring a pet collecting and island discovery meta-game. The results have been remarkable.

We created a game that our target audience wanted, but was not yet available. Essentially, we found a niche with no competition and big reach potential. Launched last month, and featured on both the Apple and Android App Stores, we’ve reached an over 2 percent click through rate with an overall average click to install rate of 68 percent across all social media, a day one retention rate of over 50 percent across all installs, platforms and marketing channels, and enviable engagement rates. Here’s how we did it.